If you're looking for a way to make money while making a positive impact on the planet, Fast Company has just the investment for you.
It's called conscious investing, and it's all about "em aligning heart and mind."
ESG (environmental, social, and governance) and impact investing refers to investing "with an eye toward making the world a better place, specifically by considering the impact of an investment on the environment, society, and diversity," Fast Company explains.
Examples of ESG- and impact-investing companies? Phillip Morris, for example, "is not exactly the type of company that investors are thinking of when they invest in an ESG fund."
But "people investing in these areas with their hearts instead of their minds" can actually produce "phenomenal outcomes for humanity and the planet, and outsized financial returns."
So what is conscious investing? It's "being conscious of the pros and cons of every investment, not just in terms of risks and rewards to produce returns, but also risks and rewards to make life better for humanity over the long-term using specific metrics around environmental impact and contributions to target communities," Fast Company explains. Read the Entire Article
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Ganesh Natarajan is the Founder and Chairman of 5FWorld, a new platform for funding and developing start-ups, social enterprises and the skills eco-system in India. In the past two decades, he has built two of India’s high-growth software services companies – Aptech and Zensar – almost from scratch to global success.