"The only way to get us out of the catastrophic mess we are making of our planet, and everything on it, is through our unique ability as a species to be creative and to apply that creativity in the real world," Alan Cummings, president of the Royal Cornwall Polytechnic Society, tells the Falmouth Packet.
"The trouble is, that's what got us into this mess in the first place."
That's why Cummings is starting a new series of talks and events in the UK called "The Future of Creativity," the Packet reports.
The May 7 event is free and open to the public.
"The future is not going to be my playground, but hopefully my grandchildren will be there," Cummings says.
"We need to spend more of our time, energy, and intelligence preparing them for the damage we have done to it."
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Caroline Diehl is a serial social entrepreneur in the impact media space. She is Executive Chair and Founder of the UK’s only charitable and co-operatively owned national broadcast television channel Together TV, the leading broadcaster for social change runs a national TV channel in the UK and digital platform which helps people find inspiration to do good in their lives and communities.