"They call it sea blindness because we turn our backs to the sea," says Dutch conservationist Wietse van der Werf.
"We're inward looking as our lives and the world happens on land."
So he decided to do something about it.
As an engineer on ships in Antarctica, van der Werf witnessed the effects of climate change and found himself "witnessing the effects of climate change with my own eyes," he tells the New York Times.
So he founded Sea Ranger Service, "a business in fields in which traditionally only charities and philanthropic funds have made an impact," he says.
Instead of focusing on one issue at a time, Sea Ranger Service focuses on multiple issues at once.
For example, it aims to restore 1 million hectares of ocean biodiversity and train 20,000 young people for maritime careers by 2040.
It also deals with unemployment in the marine industries and illegal activity in protected areas.
"I spent a few years investigating the dark corners of the fishing industry and noticed high unemployment in the coastal areas with very few opportunities for young people," van der Werf tells the Times.
So the idea of a tiered service was born.
"These problems access each other's solution," he says.
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