Aspiration Becomes Foundational Investor in Compassionate Carbon to Further Innovation ...


credit: Wikipedia

One of the biggest carbon traders in the world is teaming up with one of the biggest tree-huggers to create what the New York Times calls "one of the biggest carbon markets in history."

The companies, Aspiration and Compassionate Carbon, say they'll work together to create hundreds of millions of dollars' worth of "high-quality nature-based carbon removal credits" from tree restoration projects around the world.

"This crucial partnership will educate, support, and ultimately drive positive climate action with the largest organizations in the world that want to take action and invest in high-quality carbon removal programs with verifiable and lasting co-benefits to local communities and the environment," Bryan Adkins, CEO of Eden Reforestation Projects, says in a press release.

The restoration projects are expected to remove up to 300 million metric tons of carbon from the atmosphere by the end of the next decade, per the Times, which notes that carbon dioxide is the chief greenhouse gas blamed for climate change.

The restoration projects are expected to benefit local communities, wildlife, and the environment, per the press release.

"Aspiration has a unique role in helping companies reach their carbon emissions goals by connecting projects and developers directly with our corporate partners," Olivia Albrecht, CEO of Aspiration, says in the release. Read the Entire Article


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Co-founders William Mann and David Mravyan devised the Sensimat during a mandatory project for their MBA at the Richard Ivey School of Business in Canada. Sensimat is a device that helps manage and assess pressure among wheelchair users.