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One of the world's biggest outdoor advertising companies is aiming to be carbon-free by 2050, the Guardian reports.
That's according to JCDecaux's "Climate Strategy," which states the company's goal is "to align with the objectives of the Paris Agreement (limiting the increase in the average global temperature to 1.5 degrees above pre-industrial levels) and to achieve Net Zero Carbon by 2050, taking into account the entire value chain of the company."
The French company, which says it's "committed to an active participation in the fight against climate change," plans to "Minimize the electricity consumption of our street furniture, by replacing old lighting systems with newer and more environmentally-friendly technologies such as LEDs, which are more energy-efficient (LED retrofit), solutions to reduce the light intensity (dimming) or even temporarily switch off the power supply at certain times, as well as rationalized management of the size of small digital displays."
The Guardian notes the outdoor advertising industry is one of the biggest sources of greenhouse gas emissions, and JCDecaux's strategy doesn't just apply to outdoor advertising: It also includes everything from street furniture to public toilets to bus shelters.
The company says it plans to reduce its carbon footprint by 2 Read the Entire Article
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